Tapping Into the Social Media

With ConsistentReach, you have the ability to tap into the power of social media with embedded photos and SEO options with your national premium wire distribution. That’s important, given the way journalists are finding information these days.

Indeed, journalists usage online newsrooms, blogs, RSS and social media technologies more than PR professionals may think. So says a study conducted by Bulldog Reporter and TEKgroup International.

The findings conclude that the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.

Betting on blogs: While almost a third of journalists do not cover blogs, more than a quarter report regularly reading five or more blogs to research desired topics, and nearly 70 percent follow at least one blog regularly.

Social media exposure: More than a quarter (28 percent) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week, while more than 44 percent visit at least once a month.

Reading RSS: Nearly 16 percent of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37 percent receive at least one regular RSS feed.

Audio or video material: While more than half of journalists never seek audio or video material from corporate websites, nearly 20 percent say they seek such material at least once a month.

Primary source of news: While a large majority (76.9 percent) of journalists report that they use local newspapers to follow news, some 64 percent report that they use Google or Yahoo! online news services.
 

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